Aerospace Marketing Management

Aerospace Marketing Management
By:"Philippe Malaval","Christophe Bénaroya"
Published on 2003-05-31 by Springer Science & Business Media

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

This Book was ranked 24 by Google Books for keyword marketing.

Review of Marketing 1981

Review of Marketing 1981
By:"Ben M. Enis","Kenneth J. Roering"
Published on 2012-03-15 by Marketing Classics Press

This Book was ranked 11 by Google Books for keyword marketing.

Internet Marketing for Information Technology Companies

Internet Marketing for Information Technology Companies
By:"Barry Silverstein"
Published on 2001 by Maximum Press

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

This Book was ranked 17 by Google Books for keyword internet marketing.

Internet Marketing Research: Theory and Practice

Internet Marketing Research: Theory and Practice
By:"Lee, Ook"
Published on 2000-07-01 by IGI Global

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

This Book was ranked 7 by Google Books for keyword internet marketing.

Hospitality Marketing Management

Hospitality Marketing Management
By:"Robert D. Reid","David C. Bojanic"
Published on 2009-02-09 by John Wiley and Sons

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

This Book was ranked 27 by Google Books for keyword marketing.

Online Marketing Revealed

Online Marketing Revealed
By:"Patricia Brusha","Alicia Whalen"
Published on 2009-05-13 by A Couple of Chicks Marketing

Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.

This Book was ranked 40 by Google Books for keyword internet marketing.

Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business

Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business
By:"Jason Harris"
Published on 2008 by Lulu.com

This book answers the top 100 questions that the author is asked in forums, in his consulting and education programs.

This Book was ranked 37 by Google Books for keyword internet marketing.