Principles of Internet Marketing: New Tools and Methods for Web Developers

Principles of Internet Marketing: New Tools and Methods for Web Developers
By:"Jason Miletsky"
Published on 2009-02-02 by Cengage Learning

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 12 by Google Books for keyword internet marketing.

Handbook of Marketing Scales

Handbook of Marketing Scales
By:"William O. Bearden","Richard G. Netemeyer","Kelly L. Haws"
Published on 2010-12-10 by SAGE

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.

This Book was ranked 21 by Google Books for keyword marketing.

Street Smart Internet Marketing

Street Smart Internet Marketing
By:
Published on 2006 by Street Smart Internet Market

This Book was ranked 15 by Google Books for keyword internet marketing.

Marketing

Marketing
By:"Peter M. Chisnall"
Published on 1985 by McGraw-Hill

This Book was ranked 37 by Google Books for keyword marketing.

Internet Marketing

Internet Marketing
By:"Carolyn Siegel"
Published on 2004 by

This Book was ranked 22 by Google Books for keyword internet marketing.

Art Sales

Art Sales
By:"George Redford"
Published on 1888 by

This Book was ranked 21 by Google Books for keyword sales.

Internet Marketing

Internet Marketing
By:"Nigel T. Packer"
Published on 2008 by Constable

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: Define the type of website the particular business needs. Understand what customers want from the website. Analyse problems and defects in their existing website. Select the correct keywords to target profitable customers. Enable search engines to find the website quickly and rank it highly. Make sure the website is easy to use and accessible to all. Research competitors' websites. Find the right web developers and communicate effectively with them. Test the website thoroughly before it goes live.

This Book was ranked 32 by Google Books for keyword internet marketing.

Internet Marketing, Integrating Online and Offline Strategies

Internet Marketing, Integrating Online and Offline Strategies
By:"CTI Reviews"
Published on 2016-10-16 by Cram101 Textbook Reviews

Facts101 is your complete guide to Internet Marketing, Integrating Online and Offline Strategies. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

This Book was ranked 18 by Google Books for keyword internet marketing.

Hacking Sales

Hacking Sales
By:"Max Altschuler"
Published on 2016-05-16 by John Wiley & Sons

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

This Book was ranked 3 by Google Books for keyword sales.

The Social Media Marketing Book

The Social Media Marketing Book
By:"Dan Zarrella"
Published on 2009-11-13 by \

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka \

This Book was ranked 3 by Google Books for keyword marketing.