Kellogg on Marketing

Kellogg on Marketing
By:"Alice M. Tybout","Bobby J. Calder"
Published on 2010-08-05 by John Wiley & Sons

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

This Book was ranked 7 by Google Books for keyword marketing.

Internet Marketing

Internet Marketing
By:"Barbara G. Cox","William Koelzer"
Published on 2003 by Prentice Hall

Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals; web site content; interactive functions; site appearance and organization; portals, search engines, and directories; Internet advertising of your web site: links, banners, tiles; promotion (on the net and off) and print/media advertising; e-mail marketing; and getting started with an action plan. For small and entrepreneurial start-up businesses; marketing directors, managers, assistants, coordinators, and supervisors of mid-size companies; franchisers; and service providers—such as insurance agents, lawyers, doctors, and dentists.

This Book was ranked 29 by Google Books for keyword internet marketing.

Social Marketing and Public Health

Social Marketing and Public Health
By:"Jeff French"
Published on 2010 by Oxford University Press

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.

This Book was ranked 9 by Google Books for keyword marketing.