Environmental Marketing

Environmental Marketing
By:"Michael J. Polonsky","Alma T. Mintu-Wimsatt"
Published on 1995 by Psychology Press

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

This Book was ranked 23 by Google Books for keyword marketing.

A Short Course in International Contracts

A Short Course in International Contracts
By:"Karla C. Shippey"
Published on 2003 by World Trade Press

This Book was ranked 26 by Google Books for keyword sales.

Marketing Principles

Marketing Principles
By:"William M. Pride","O. C. Ferrell","Bryan A. Lukas","Sharon Schembri","Outi Niininen"
Published on 2012 by Cengage Learning

This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies

This Book was ranked 40 by Google Books for keyword marketing.

Sales Management

Sales Management
By:"Earl D. Honeycutt","John B. Ford","Antonis C. Simintiras"
Published on 2003 by Psychology Press

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include: * cross-cultural negotiations * hiring, training, motivating and evaluating the international sales force * Customer Relationship Management (CRM) * sales territory design and management. Included in the book are ten international case studies designed to give sales students, salespeople and their managers an explanation of diverse cultures and the dilemmas, situations and opportunities that arise when selling across borders. The experienced international authors have brought together the most up-to-date information on the global marketplace - a subject neglected by many other texts. While still tackling sales from a managerial perspective, its cross-cultural approach makes it essential reading for those wishing to succeed in global sales.

This Book was ranked 38 by Google Books for keyword sales.