Social Marketing

Social Marketing
By:"Nancy R. Lee","Philip Kotler"
Published on 2015-01-14 by SAGE Publications

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

This Book was ranked 26 by Google Books for keyword marketing.

Marketing the Arts

Marketing the Arts
By:"Michael P. Mokwa","William M. Dawson","E. Arthur Prieve"
Published on 1980 by ABC-CLIO

This Book was ranked 32 by Google Books for keyword marketing.

Jeffrey Gitomer's Little Red Book of Selling

Jeffrey Gitomer's Little Red Book of Selling
By:"Jeffrey H. Gitomer"
Published on 2004 by Bard

A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.

This Book was ranked 4 by Google Books for keyword sales.

Essentials of Marketing

Essentials of Marketing
By:"Charles Lamb","Joe Hair","Carl McDaniel"
Published on 2011-01-01 by Cengage Learning

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book’s concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book’s hallmark Integrated Learning System organized around the book’s learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E’s lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that’s marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 38 by Google Books for keyword marketing.

Marketing the Bard

Marketing the Bard
By:"Don-John Dugas"
Published on 2006 by University of Missouri Press

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This Book was ranked 16 by Google Books for keyword marketing.