Sales and Distribution Management: Text and Cases

Sales and Distribution Management: Text and Cases
By:"Krishna K Havaldar Vasant M Cavale"
Published on 2006-06-01 by Tata McGraw-Hill Education

This Book was ranked 25 by Google Books for keyword sales.

Brilliant Online Marketing

Brilliant Online Marketing
By:"Alex Blyth"
Published on 2012-08-23 by Pearson UK

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk

This Book was ranked 33 by Google Books for keyword internet marketing.

Relationship Marketing in Sports

Relationship Marketing in Sports
By:"Andre Buhler","Gerd Nufer"
Published on 2012-07-26 by Routledge

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

This Book was ranked 14 by Google Books for keyword marketing.

Vault Career Guide to Sales & Trading

Vault Career Guide to Sales & Trading
By:"Gabriel Kim"
Published on 2004 by Vault Inc.

Sales & trading -- the \

This Book was ranked 34 by Google Books for keyword sales.

Marketing

Marketing
By:"Paul Baines","Chris Fill","Kelly Page"
Published on 2011 by Oxford University Press

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

This Book was ranked 8 by Google Books for keyword marketing.

Marketing in Publishing

Marketing in Publishing
By:"Patrick Forsyth","Robin Birn"
Published on 1997 by Psychology Press

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

This Book was ranked 34 by Google Books for keyword marketing.

The Service-dominant Logic of Marketing

The Service-dominant Logic of Marketing
By:"Robert F. Lusch","Stephen L. Vargo"
Published on 2006-01-01 by M.E. Sharpe

Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.

This Book was ranked 20 by Google Books for keyword marketing.

Sales Management

Sales Management
By:"C.L. Tyagi","Arun Kumar"
Published on 2004-01-01 by Atlantic Publishers & Dist

The Textbook Is Primarily Written For Students Pursuing Sales Management As A Main Or As An Optional Paper In Marketing Course. The Book Covers Syllabus Of B.B.A., M.B.A. And P.G.D.B.M. Marketing Executives And Advertising Managers Can Also Appraise Themselves Of The Subject.The Book Has Been Written In An Easy Language And A Lucid Style. Latest Models And Theories Are Very Well Explained With Practical Examples. Questions Set In The Universities Are Given At The End Of Each Chapter. Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Selling; Sales Promotion; Marketing Management; Physical Distribution; Salesmen-Recruitment; Personal Selling; Wholesaling; Retailing; Cooperative Selling; The Sales Organisation; Marketing Strategy In Personal-Selling; Sales And Other Departments; The Sales Manager; The Sales Force Management; Training In Sales; Remuneration Of Sales Personnel; Motivation By Sales Management; Sales Field, Territories, Quotas And Salesman S Report; Marketing Policies; Market Measurement, Sales Forecasting And Sales Budget; Psychology Of Sales; Techniques Of Selling; Sales Talks; Sales Records.

This Book was ranked 28 by Google Books for keyword sales.