Marketing of Passenger Transport Services

Marketing of Passenger Transport Services
By:"Yarlagadda Srinivasulu"
Published on 2006 by APH Publishing

Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.

This Book was ranked 39 by Google Books for keyword marketing.

Online Marketing

Online Marketing
By:"Richard Gay","Alan Charlesworth","Rita Esen"
Published on 2007-03-15 by Oxford University Press

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This Book was ranked 21 by Google Books for keyword internet marketing.

Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies
By:"Mary Lou Roberts","Debra Zahay"
Published on 2012-03-28 by Cengage Learning

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 2 by Google Books for keyword internet marketing.

Rethinking Sales Management

Rethinking Sales Management
By:"Beth Rogers"
Published on 2011-02-15 by John Wiley & Sons

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

This Book was ranked 39 by Google Books for keyword sales.

Online Marketing

Online Marketing
By:"Sandra Spindler"
Published on 2010-06-18 by GRIN Verlag

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems “how to optimise a website?”; ”what is the potential of search engine marketing according to international sales increase?” and “for whom is an investment in search engine marketing advisable?” have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off with concise examples. The report focused on the subarea of online marketing “search engine marketing (SEM)”. SEM embraces search engine optimisation (SEO) methods and pay per click (PPC). The difference between these methods is that SEO covers lots of measures which can be influenced directly by a company to improve the ranking result of its homepage without spending money. PPC in contrast is rather similar to conventional advertising and does cost money at the moment a person clicks on this advert. Nevertheless an optimal output can only be achieved by carrying out SEO measures and PPC advertising. PPC adverts can also be used to test keywords before starting to optimise a website, so only ideal keywords then can be optimised which lead to the best SEO results. PPC adverts are also a good changeover which can be used until the SEO measures are successful and the homepage is listed on the upper organic results. Surveys regarding to the use and accessibility of the internet within the EU showed that the medium internet has developed as the second most commonly used retail channel within the EU. 65 % of the European population has an internet access and 73 % of the 16 to 24 year old population uses the internet daily or almost daily. More than the half of the Europeans uses the internet for finding information about goods and services for private purpose. More than every second person in Denmark, the UK, Netherland, Germany, Sweden and Finland ordered goods or services for private use in 2008. Those goods and services are mostly travel and holiday accommodations (\u003e 50 %) and clothes and sports goods. That shows that SEM has a great potential for international sales increase. Especially countries with a high population offer as optimal target countries. Companies that sells goods which can be traded within the European Union without any problems and that employs staff that speaks the target areas language have a high potential to increase their sales by implementing SEM. Due to the page limit a detailed and all-embracing report was not possible.

This Book was ranked 36 by Google Books for keyword internet marketing.

The Idea of Political Marketing

The Idea of Political Marketing
By:"Nicholas J. O'Shaughnessy","Stephan C. M. Henneberg"
Published on 2002-01-01 by Greenwood Publishing Group

Examines how the theory and practice of marketing has been and can be applied to politics.

This Book was ranked 18 by Google Books for keyword marketing.

Marketing to Moviegoers

Marketing to Moviegoers
By:"Robert Marich"
Published on 2013-01-30 by SIU Press

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

This Book was ranked 6 by Google Books for keyword marketing.

Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage
By:"A. Zoltners","P. Sinha","S. Lorimer"
Published on 2004-06-25 by Springer

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

This Book was ranked 37 by Google Books for keyword sales.

Internet Marketing

Internet Marketing
By:"Paul Richardson"
Published on 2001 by Irwin Professional Pub

Provides students with an introduction to internet marketing and the informative foundation needed to maneuver through the world of interactive marketing. This book mixes a collection of readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principle of marketing approach.

This Book was ranked 28 by Google Books for keyword internet marketing.