Tuesday, May 30, 2017

Uniform Law for International Sales Under the 1980 United Nations Convention

Uniform Law for International Sales Under the 1980 United Nations Convention
By:"John Honnold","Harry M. Flechtner"
Published on 2009 by Kluwer Law International

În explicit recognition of Professor Honnold's unique understanding of the Convention's development and the issues that occupied those who drafted and finalized the text, the substantial new textual material incorporated into this new edition is set in bold italics, allowing the reader to distinguish the work of the editor from text preserved from earlier editions, and thus identifying the material that carries Professor Honnold's special authority. Over three decades Professor Honnold's almost intuitive grasp of the instrument has guided governments, tribunals, scholars and practitioners towards an enlightened international understanding of the treaty. This new edition provides tribunals, practitioners, and scholars with even more invaluable insights into the meaning of each article of the Convention.

This Book was ranked 18 by Google Books for keyword sales.

Monday, May 29, 2017

The Ultimate Sales Machine

The Ultimate Sales Machine
By:"Chet Holmes"
Published on 2007 by Penguin

Counsels business professionals on how to achieve success through a combination of focus and discipline strategies, in a guide that advises readers against following trends and taking on too many projects while making recommendations on marketing effectively and perfecting the art of the sale.

This Book was ranked 9 by Google Books for keyword sales.

Friday, May 19, 2017

Marketing the Museum

Marketing the Museum
By:"Fiona McLean"
Published on 1997-01 by Psychology Press

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

This Book was ranked 35 by Google Books for keyword marketing.

Monday, May 15, 2017

Marketing

Marketing
By:"Ray Wright"
Published on 1999 by Cengage Learning EMEA

This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

This Book was ranked 36 by Google Books for keyword marketing.

Saturday, May 13, 2017

International Sales Agreements:An Annotated Drafting and Negotiating Guide

International Sales Agreements:An Annotated Drafting and Negotiating Guide
By:"James Klotz","John A. Barrett"
Published on 1998-05-26 by Kluwer Law International

The sales agreement constitutes an integral part of international trade. Among other things, its sets out the parties' understandings and protects against misinterpretations. Experienced or not, no practitioner faced with drafting and negotiating such a critical document wants to do so in an informational vacuum; the risk of leaving a client exposed is too great. International Sales Agreements is a commercial lawyer's bible in international sales agreement drafting or negotiations. While no two international sales agreements are alike, this book simplifies the issues by addressing them with actual sample provisions. It allows practitioners to reap the benefit of voluminous favorite agreement clauses from attorneys around the world, along with both the guidance of an international business lawyer with `more than twelve years in the trenches' of negotiating international contracts, and the insight of an international business law professor. This is the first step-by-step guide on drafting and negotiating international sales agreements with over 400 sample clauses from which to choose. It analyzes all aspects of an international sales agreement, from the letter-of-intent stage to the boilerplate clauses which typically conclude such an agreement. International Sales Agreements discusses every clause from both the buyer's and seller's perspectives. It also provides the first detailed, annotated look at international sales contracts in the context of the United Nations Convention on the International Sale of Goods which now applies to most international sales agreements. International Sales Agreements illuminates common pitfalls to avoid and points out what practitioners should aim for throughout the process. the invaluable drafting and negotating skills it instills prove highly transferable to other arenas.

This Book was ranked 27 by Google Books for keyword sales.