Marketing

Marketing
By:"Ray Wright"
Published on 1999 by Cengage Learning EMEA

This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

This Book was ranked 36 by Google Books for keyword marketing.