Marketing
By:"Richard Sandhusen"
Published on 2000 by Barron's Educational Series
Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.
This Book was ranked 33 by Google Books for keyword marketing.
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