How to Write Sales Letters that Sell

How to Write Sales Letters that Sell
By:"Drayton Bird"
Published on 2002 by Kogan Page Publishers

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

This Book was ranked 23 by Google Books for keyword sales.